Case Studies
Tour America
Nexus451 was asked to redesign and redevelop the TourAmerica.ie website in 2007. TourAmerica was set up by Mary McKenna 15 years ago and is today Ireland's leading North-American travel specialists with more than 50 employees. In 2009 the general public voted TourAmerica the Tour Operator Of The Year at the Irish Travel Consumer Awards.
Nexus451 started our business relationship with tourAmerica with a complete redesign of the site, making it more user friendly by implementing carefully structured page layouts, content management and site architecture which guides customers and company information users quickly to the data they needed. By defining clear pathways to information users are brought into a hassle free environment that gives them the access they need when they want it, which, in a service based industry, is absolutely crucial to driving and completing sales.
Alongside the design & content management work carried out for the frontend of the website, Nexus451 also developed integrated software solutions with third party systems, as well as internal systems. This business process infrastructure allows TourAmerica staff to manage content, bookings, SMS Alerts, process payments and provides fully detailed reports and analysis.
Nexus451 has also designed and developed a customer portal for Tour America which enables clients to manage bookings online through an intuitive interface connecting directly to the Salesforce.com cloud platform. This work involved integrating Salesforce.com with Tour America's existing system (TravelBox) and automating imports of existing data into their new Salesforce Organisation. Through the customer portal clients can view all their Tour America bookings (new and old), make payments against bookings, download their itinerary/invoices/hotel vouchers and log cases with Tour America. All these thousands of information transactions occur on Salesforce.com's cloud platform.
GoldCore
GoldCore is an international Gold Bullion Services and Wealth Management provider to institutional, corporate and private investors. GoldCore has been appointed and approved by the Perth Mint of Australia, an agreement which allows GoldCore to market and distribute the gold ownership programme to its Irish, UK, European and global markets. Recently GoldCore completed a major rebranding exercise while Nexus451 managed and developed its online evolution.
The public side of the site displays information about the company and its services. It also provides access to GoldCore's highly regarded blog, as well as commentary and analysis of the latest industry news. This public area is content managed by GoldCore using Drupal, an industry standard open source system.
Nexus451 also designed and developed the client login area, which includes integrated Salesforce CRM technologies. This secure section for registered account users allows clients to view price graphs, previously purchased assets, cash position history, and purchase additional assets in a safe environment. Nexus451 built a Realex gateway connection to handle payment transactions across the website. As precious metal prices fluctuate according to market shifts the prices shown are taken from live feeds provided via XML feeds. Nexus451 continues to work with GoldCore and is presently engaged in extending the online services the company offers.
